Sunday, October 9, 2011
Is inworld shopping dead?
To be honest, I think there is room for both in Second Life. After all, in RL many of us shop online and still real stores still exist. However, it depends on the goods and/or services. For example, all video rental stores and book shops have closed down as more and more people realize they can get the same goods from the comfort of their own homes and with less cost and more variety.
On the other hand, we know there are goods that simply must be purchased at an actual store due to the fact that either we need to try them on, or we want the tactile reassurance of their quality. In other words, we want to touch and feel them to make sure they are what we really want.
How does that translate to Second Life though? It's not like you have to try on a pair of shoes to make sure they fit. So how can merchants ensure their continued presence inworld when shopping on Marketplace is so easy and efficient? I attempted to convince my friend to understand the virtues of being on both simultaneously.
I can tell you personally, some of my favorite stores inworld, are places I found when I was window shopping on Marketplace. Often times, I will find a random item on Marketplace and it makes me want to see the store. It's where I go, when I want to explore new and interesting designs. I would suggest not putting ALL of your stock on Marketplace; simply a sampling to get our appetites going for your goods. It will draw our attention and lead us to explore your store inworld.
I'm not saying people don't use the inworld search and tp around to see what new places they can find. I am one that does random tps around just to explore. All I'm suggesting is that to stay relevant and increase traffic to your store, I would consider posting some of your merchandise on Marketplace.
Well that's just my two cents worth....Going back to my online window shopping now :) Enjoy!